Launch night of the watches Cuervo y Sobrinos
Join us at The House of Grauer for an exclusive launch night unveiling of the new "La Meridiana Pedro Murias" watch line by the historic brand Cuervo y Sobrinos.
More than 140 years of watchmaking.
Founded in 1882, Cuervo y Sobrinos boasts a rich history filled with significant milestones. Known for their expertise and timeless craftsmanship, Cuervo y Sobrinos continues to create timepieces that captivate the imagination and inspire lasting joy. While deeply rooted in its illustrious past, the brand looks confidently to the future, believing that its best years are yet to come.
The new "Pedro Murias" line pays tribute to an important yet lesser-known figure in the world of Habanos. Pedro Murias, a prominent name in cigar history, was the founder of several cigar brands and left a lasting legacy with his iconic factory, La Meridiana, located in the heart of Old Havana. The factory's façade proudly bore the name "La Meridiana Fabrica de Tabacos de Pedro Murias," immortalizing his contribution to the world of fine cigars.
6:00 PM to 9:00 PM
Brand Presentation
- Massimo Rossi, CEO of Cuervo y Sobrinos, will introduce the new historic line, "Pedro Murias," and share the fascinating story behind this tribute to a legendary figure in Habanos history. The spirits of Don Ramon Cuervo and Don Pedro Murias will meet again at House of Grauer.
- Guests will have the opportunity to explore the "Pedro Murias" collection up close, discovering the intricate details and craftsmanship that make these timepieces truly exceptional.
Historical Collection
- Straight out from House of Grauer Museum, a historical collection of Pedro Murias documents will be unveiled including factory architectural drawings from 1895, building structure and construction costs business plan, official authorization of creating a new brand and factory and a few more historical documents.
Special Offer
- During the event, any purchase of 1 of the 100 numbered timepieces of the watch "La Meridiana Pedro Murias" will get it delivered in a special humidor offered by House of Grauer and Cuervo y Sobrinos. Watch launching price: 2600.- CHF
Wines & spirits tasting
- Simon Maye - Petite Arvine 2016 - white wine
- Simon Maye et Fils - Merlot - Vieilles Vignes – 2017 - red wine
- Calero 21 Years Old - rum
Cigar tasting
- Cuervo y Sobrinos Perfecto - Estelí Nicaragua
- Cuervo y Sobrinos Robusto - Estelí Nicaragua
Accompaniments
- Delicious culinary creations will accompany your experience.
TERMS AND ACCESS
Parking
Photos and videos
Our official photographer will be at your disposal and the only one authorized to take pictures / videos / recordings during the event.
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